Be very careful about trying to start new income streams before you already have your first deal up and running.
If you try to start several things at the same time, you will not create multiple streams of income, you will instead create multiple streams of outgo.

If you are involved in multiple streams of income consider all the money-makers you’ve signed up for. Consider all the $$ you’ve paid for them.

And consider the income they bring you right now, this month.
To borrow a line from Dr. Phil, “How’s THAT working for you?”

I want to give you an example : IBM was a 35-billion-dollar leader before anyone ever heard of Michael Dell.
Today Dell swamps IBM in personal computer sales.
Why do you think that is? Because Dell focused.

To get through in this competitive network marketing industry, you must focus to a pinpoint.
The narrower you focus, the better chance prospects & customers will see you as high quality.

When you promote a smorgasbord of opportunities, you undermine your network. Your prospects will rush for the exit.

When you try to appeal to everybody with your multiple streams of products & services, smart people will not take you seriously.
Why should they? You have no identity in their mind. You lose credibility in their eyes because you present them with multiple opportunities and they think you are most likely not doing well in any of those, otherwise you would not be involved in more than one.

That results will be no trust and no loyalty.
You might even lose team members. People on your team will become easy targets for narrow focused networkers.

You waste time, money and energy searching for more opportunities to create your multiple streams. That leads to loss of focus and loss of focus = loss of power.

You ruin your quality perception, because, to consumers, specializing = quality.

Here are some of the problems caused by not being focused on one money maker:

- 1. You’re a mile wide and an inch deep. You’re weak everywhere instead of strong somewhere.
- 2. You struggle to promote numerous unrelated products & services that you don’t know well.
- 3. If you do establish a money-maker, you waste that profit on your other unsuccessful “streams of income.”
- 4.  You lose efficiency and you get a smaller market share.

Don’t you think that you are WAY better off to do your research, choose the RIGHT opportunity, and FOCUS ON THAT ONE?

Some of you would probably argue that

” These internet guys involved in multiple streams of income  make a fortune, and they don’t focus.
They promote dozens, maybe HUNDREDS, of affiliate programs”
Maybe it’s true.

But my question is still, “How’s that working for YOU?”
Given your skills, your knowledge, your time, your resources … and most of all, your results so far … are you better off focusing on one big profit center? Or are you better off shifting through (and spending money
promoting) a ton of affiliate programs to find a few that work well?
Only YOU can answer that question.

The more streams of income you promote, the more chance you’re competing with your own people. You see it every single day online.
No serious networker would compete with their people.

When you’re splattered all over the universe, a mile wide and an inch deep, no one remembers your brand. Not customers, not prospects, not associates, not
the media.
Common sense tells them you’re not quality.
This is a fact : Human nature recognizes only a sharp, focused message.

On the other hand, your perfect focus attracts exactly the customers & associates you want. It excites them, because they’re a part of something big.
It tells them where they’re going, inspires dedication and creates a belief in their minds that you’ll be a big success.
It gives you power over all those “multiple streams of income” guys.

We have to always remember that our prospects have a ton of choices. How do they compare and evaluate?
If prospects think that you know exactly what you are doing, exactly where you are going, and that you care about their success, then you will get a lot of people to work with.
Good people want to work with good people for a good company.
The finer your focus, the more power YOU will develop, because you will be perceived as … and will become … an expert.

Your #1 obligation is to stay in business, now and in the future. You do that by building your own web.

And you do THAT by helping others build their own web.

Those multiple streams stop any possible growth of a powerful, focused networking web.
Most “income streams” lose money and credibility.
Specializing = Power and a Focused Networker Builds a Focused Web.

That “multiple streams of income” idea they all talk about sure is logical, isn’t it?
Logic says the best way to improve your short-term income is to market MORE products & services. In other words, unfocus.
It’s TOTALLY illogical to think that “To increase sales, narrow the focus.”

Never Underestimate The Cost of Logic
A1 Steak sauce dominated its market. But people began eating more and more chicken. What to do?
They developed a new product: “A1 Poultry.”
But in the customer’s mind, A1 isn’t a brand. It’s the sauce itself.
Result? Despite an ad budget probably exponentially larger than ANY ad budget you or I will ever have in our wildest dreams, A1 Poultry flopped.

Multiple streams of income are incredibly risky for a long-time successful company
that knows their market backwards and forwards.

Here are some of the thoughts that might lead you to multiple streams of outgo?
* 1. “What else can I sell?”

* 2 “This isn’t happening fast enough. Let’s speed it up. ”

*  3 “Some customers can’t afford us. We need to add a cheaper product line.”

* 4 “We’ll make more money if we offer these other products to that other market.”

* 5 “Our competition is REALLY tough. Let’s do something else.”

* 6  “We need more variety so we’ll sell more products.”

* 7 “Let’s just offer this new one along with the old one. Let the customer decide.”

Most of us including myself had those thoughts at one time or another…

The “multiple streams of income” advice is one of the most logical things I’ve ever heard.
Only problem with it is, it doesn’t work.

When you put your energy into one powerful income producer, your potential is tremendous.
The biggest problem for most people is focus … the ability to do one thing amazingly well.

We have to point all our talents, knowledge, on one thing and make that one thing work.

Get your one business up and running, and self-sustaining . I mean RESIDUAL income, not bonuses, that can support you.

Multiple streams of income idea is brilliant when we talk about a diversified portfolio – not two or more MLMs. After your business is going well and it is self sustained, then you can work on real estate, stock market etc…NOT on another MLM

People may tell you otherwise, but being the professional network marketer that you are, remember to ask them Dr. Phil’s famous question: “So, how is THAT working out for you?”

Robert (aka ‘Rich Dad’) Kiyosaki, in his joint book project with Donald Trump called ”Why We Want You To Be Rich” gave us a great acronym – f.o.c.u.s. — Follow One Course Until Successful.

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