Yeah, but can these puppies recruit?
by Tom Big Al Schreiter

Once upon a time there was a little boy. He decided to make his mark in life as an entrepreneur selling puppies. His dog just gave birth to six little puppies, so the little boy put the week-old puppies in a box and went door-to-door trying to sell his puppies.

After knocking at a door, a man answered and said, “What are you doing with the box of puppies?”

The little boy replied, “I’m selling these puppies. They are wonderful puppies.”

“What kind of puppies are they?” the man asked.

“These are Fortune 500 puppies. The best you can buy. They are only $2 each.”

The little boy was quite convincing. But the man replied, “No way am I buying those Fortune 500 puppies for $2 each. They don’t even have their eyes open yet.”

Two months later the man answered his door to find the same little boy attempting to sell the same puppies. The man said, “I see you are still trying to sell your puppies. They’ve grown quite a bit. How much would you charge me for the puppies?”

The little boy replied, “$200 each.”

“$200 each!” yelled the man. “These are the same puppies you tried to sell me two months ago. Why are they so expensive now?”

The boy answered, “Well, they are no longer Fortune 500 puppies. They are network marketing puppies because their eyes are open now.”

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Innocent questions that prompt prospects to make decisions – now!
by Tom Big Al Schreiter

I’m sitting across the prospects’ kitchen table. They are afraid to make a decision. They’re thinking:

“We don’t want to make a mistake.”
“What if we make the wrong decision?”
“Let’s think it over and delay any decision until we have to.”
“What if we fail?”
“Maybe we should just take our time thinking about this.”

And they’re thinking . . . and thinking . . . and thinking. Oh, if they would only make a decision, any decision, it would be wonderful. I could go home. They could get on with their lives.
But no. That would be too easy. The prospects insist on torturing themselves with indecision. They don’t realize that “not making a decision” is really making a decision to keep things just as they are.

For example, the train is pulling into the station. You don’t know if you should board the train or not. So you think, think, think . . . and soon, the train has already left the station. Your indecision actually made a decision:
You’re not going to be on that train. You and I know this. Our prospects don’t.

Our prospects don’t realize that when they delay making a decision about our business, they are effectively making a decision to keep their lives the same.
And keeping their lives the same is okay. It’s just that they should be consciously making that decision.

So here are a few questions that you can ask your prospects. They’re innocent, non-aggressive questions. These questions will help your prospects make a conscious decision on what is best for their lives.

1. What will happen if you don’t join our business?

Of course the answer is:
“Nothing.”

But you don’t answer that question. Let the prospects mentally answer that question for themselves. They’ll probably be thinking this:

“Life will be the same. Tomorrow will look just like today. We’re going to wake up early, commute to work, come back late, grab a quick meal, watch a few minutes of television and go to sleep. Yep, we’re going to get this routine over and over again – until we’re too old to work.”

Not a very pretty picture, is it? Now if the prospects choose to leave everything the same, if they choose to avoid your opportunity . . . that’s okay. They are making a decision. And that’s all we ask.

Try some of these to see if one fits your style.

2. If you don’t start your own business now, do you see yourself always working for someone else?

3. What do you think will happen next year if you decide not to make any changes this year?

4. Do you think your job routine (five days a week, two weeks of vacation every year) will ever change?

5. I see that you’re kind of stressing out about risking a change in your daily life. Why not just relax and enjoy your life as it is?

6. You don’t have to make a decision to start your own business tonight. Instead, you could simply make a decision to not start your own business and keep your present job routines.

7. You know, you might be thinking, “My daily routine isn’t so bad. Maybe I’ll keep living this way.” And that’s also a good decision. Do you think that might be best for you?

All of these questions remind our prospects that the pain of their problems won’t go away by postponing a decision.
So make it easy for your prospects.
Remind them to make a conscious decision about their futures.
And remember, this technique is rejection-free. We’re not attached to the outcome.
We’re not responsible for the decisions they make in their lives.
We’re only obligated to give our prospects the choices. The rest is up to them.

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I’ve joined companies with binary pay plans before. At the time, I had no idea what the difference is between a binary, a matrix, a unilevel and a stair-step breakaway.

It all looked the same to me. The company website had all the bells and whistles necessary for me to succeed. All they had to tell me was that they had ”the absolute best compensation plan in the industry along with the greatest product” . I was in! I mean, what else would I need?
The company was the best. How did I know for sure? Because the guy that recruited me told me so.
And then I went to the website… WOW! Such pretty colors. And look at that beautiful million dollar home in the corner…oh… look at the happy family in front of it… look at the Mercedes they got. I can get that too but ONLY if I join today!  Why today? Because the guy said I must get in NOW!

Now let me tell you a little story. I hope this will help you become a critical thinker early on…
Become a critical thinker before you’ve spent years building a house of cards and before the big ”CEO” does a simple ”Puffffffffff…..!!!!!”…. and it’s ALL gone!

I have a good friend that was the highest income earner in a well known company with a binary pay plan. His check replaced his income early on, he put in 14 hour days, he earned more and more money. After over 5 years with the company, with a downline of almost 250000 people his check started getting smaller and smaller.

Hmmmm. Binary creep anyone?
What is a binary creep? Now it starts making sense. The company is paying out too much money. They are in financial trouble. They did not know ANYTHING about compensation plans. They need money because the company is falling part.
Where are they going to take money from? They’ll take it from top income earners of course….And some from the little guy that just started. He won’t notice…he’s too excited that he just made his first $30 this month. He was pretty sure the check will be $40, but $30 will do just fine for now. No big deal, there must be some problems in the downline and there is no way to tell.
You know how that goes…how can you keep track of everything that’s going on in your downline? The owner is so so so honest, he cares so much about you, he would not take a $10 bill away from you…Or would he?

Rod Cook has a great explanation for the binary creep and what the binaries do eventually to distributors.
Read this excerpt from his article:

Binary Creep Kills Companies:

No Customer excess sales volume – No Binary stabilization. Binary Creep – After 20,000 or more people join a Binary pay plan it begins to start pay out too much, if no Binary experts, joined the company. If a large number of Binary experts join early excessive payouts start earlier. The company sees the fluctuations in payouts go over the amount they can afford to pay. This is called “Binary Creep.” There is not a Binary of any age or size that has not gone through this. At 60,000 people (without a lot of Binary experts) it becomes critical and the one or all of the following has to take place:

1. The high earners at the top of the Binary have to have “Caps” put on the amount of cycles they can collect or the amount paid on their top end earning cycles have to be diminished by a variable formula. Top earners are not happy about this, they leave!

2. Everybody in the Binary has to be penalized by “Pooling.” That means that the total allowable % of payout is put into a pool and the number of distributors generating matching commission pay points are divided into it. That drops the amount of everybody’s checks and usually starts the decline of the company.

3. The products or services sold in the Binary have to have a CV (commissionable volume) reduction put on them. Other wise if a product sold for $20 in a new Binary that amount would be put into the Binary for payouts. After CV (sometimes called BV or Bonus Volume) the product still sells for $20 put only $15 goes into the Binary for pay purposes.

To learn more about the Binary Creep and what can happen to a business with a binary comp plan listen to this recorded call HERE.

Well, now I know why my friends check went from $130/day to $10/day in a matter of weeks.
How about your check? Are you willing to put 6 years into a business that can fall down like a house of cards ?

To save years of failure and frustration read this free report today! If not today, you might remember about it in 6 years when you are back to square one.

Think marketing!
by Tom Big Al Schreiter

A little imagination can go a long way.

For example, let’s say you sold diet products and couldn’t afford advertising. Maybe all you could afford for your promotion was one month’s worth of diet products.

So what could you do?

How about a contest for LOSERS?

Announce that anyone can enter your contest, but they must have two qualifications.

#1. They must own a losing lottery ticket.
#2. They must want to lose weight.

Hold a drawing of the submitted losing lottery tickets and give away the one month’s supply of diet products to the winner.

You would get plenty of word-of-mouth advertising and publicity from such an innovative campaign.

Use your imagination to promote your business, products or services. It’s cheaper than paying for advertising.

So could you have a contest for the person who has the best reason to “lose” his or her boss?

A contest for the person who lost the most wrinkles?

A contest for the biggest reason to lose an alarm clock?

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Do you know what to look for and what questions to ask when looking for a network marketing company?

Do you ask yourself ”Which company should I join?”
If we are uneducated we tend to jump into the next best thing.
We base our decisions on hype instead of critical thinking. 

Here are the 5 questions you have to ask yourself before you invest your valuable time and money into anything that looks pretty on the eye and sounds like music to your ears:

1. Does the company management have experience with integrity?
Do a Google search on the company owner, find out the company background.

You will be amazed at home many of these people have failed at previous business ventures and are lying to you about their results. Have any of these people been successful in network marketing or MLM. If the people running the company don’t have any training or experience in MLM or network marketing, how will they ever teach you to run the business and build your team?

2. How long has the company been in business?
Prelaunch ”opportunities” are popping up like mushrooms after rain. They are here today – gone tomorrow. The fact is that 95% of companies don’t make it after one year. Ask yourself ”Am I that big of a gambler?”
If your answer is ”no”, then look for a company that has been in business for at least 2 years.

3. Does the company have a remarkable product at a reasonable price? What’s the point in trying to sell something if you know that your competition has a much better price for a very similar product or service.
Ask yourself if YOU would buy that product if there was not an opportunity attached to it.

4. Does the compensation plan pay the part timer?
95% of your downline will be part timers. If they are not getting a decent check they will quit. You’ll be spending your time replacing people that won’t stay, instead of keeping the people that are already in.

Most companies pay five percent to the lowest distributors, fifteen percent to the middle ranking distributors, and thirty five percent to the top ranking distributors.  Use the compensation plan that takes the least amount of people to make the most amount of money.
Crunch the numbers.
Ask yourself ”How hard do I have to work and how hard the people I invite in have to work?

5. Does the company have a simple duplicatable system for building your business?
If the company ‘’system” is buying leads and/or make a list of friends and family run and run fast.
That is not a system, that’s spelling F-A-I-L-U-R-E.
The company should provide you with a system that is simple and duplicatable for the average person.

With that said I hope your search has narrowed down… a lot.

Remember to look for a business built on solid grounds not for a house of cards!

_____________________
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years of failure and frustration in Network Marketing

If you feel anxious about closing your prospects, maybe you can use this closing statement.

It’s polite.

It puts the decision on the prospect.

It’s easy to say.

Here it is. Simply say:

“So what would you like to do next?”

_____________________
Got Success in 10 Steps?

There is an old saying that you can’t win the race by following the crowd.
by Big Al Schreiter

If you want to stand out in the race for prospects, shouldn’t you also be doing something different?

I’m often asked:

“What unique prospecting method can I use to stand out from the crowd?”

Why not try using your personal newsletter instead of leaving behind a CD or DVD?

Why?

If you leave behind a CD or DVD, they are perceived as commercials for your business.

Your prospect reads or listens with sales resistance.

However, if your prospect receives a copy of your newsletter, it is not perceived as a commercial. Instead, the prospect feels that he is peeking inside your business. He can read:

* How your business is doing.
* How other people you sponsored are doing.
* Great product or service testimonials.
* Who are the top producers.
* New announcements from your company.
* How much your newest member earned.
* Personal stories why people joined your opportunity, etc.

Since your newsletter is not a commercial, you’ll get your prospect’s unbiased attention with your newsletter. So try sending your newsletter to your prospect list on a regular basis. Who knows? Maybe your newsletter will arrive on the day that your prospect decides to make a change in his life.

Maybe this idea will cause you to change how your newsletter looks. Good.

Or maybe this idea will motivate you to write your own newsletter. Good.

Most networkers think that they have to have a large downline before they write their first newsletter. But they are missing the point.

If you use your newsletter as a prospecting tool, you’ll want to write your own newsletter now.

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This free network marketing report will save you years of failure and frustration

Bob & Anna Bassett traveled thousands of miles and even walked on fire. Their feet got warmer, but their check stayed cold.

They worked five long years in a “sponsor monster” money-swap company with a pay plan so poor they ended up with a re-mortgaged house, maxed-out credit cards and a bad case of the “What’s Wrong With Me’s?”. Sound familiar?

In 2006, they read “Success In 10 Steps.” Their business turned around immediately.
Read on:

Bob & Anna Bassett
MLM Success Story

Ontario – We started our network marketing career in 1999. Over the next seven years, we made just about every mistake possible!

We worked five long years in a “sponsor monster” money swap company with a pay plan so poor that we ended up with a remortgaged house, maxed out credit cards and a bad case of the “What’s Wrong With Me’s?”.

We spent thousands of dollars buying useless leads and even bought ourselves twice!

We travelled thousands of miles and even walked on fire! Our feet got warmer but our check stayed the same.

We stumbled into an illegal pyramid which cost us thousands more. We tried a Ponzi scheme before we knew what the word meant. Ten thousand more went to a mentoring program scam which taught us how to earn $21 split three ways!

The flags were all there, but they weren’t red enough.

In 2006, we read Success in Ten Steps and started to pay serious attention to the Mentoring For Free system.

Our business turned around 180 degrees immediately.

We’ve learned

  1. How to spot personalities and build an instant relationship with them
  2. How to evaluate MLM compensation plans and contracts written by company lawyers
  3. Most of all – the 5 criteria you must evaluate to decide whether a company has good profit potential or not

It’s a sad fact that well over 95% of networkers are failing, but as Michael says, “It’s not your fault!”

If you’d like to find the support you need for the success you deserve, join us at Mentoring For Free.

You’ll be amazed at how just a few hours of free training will open your eyes and help you avoid years of failure and frustration!

Giant “disconnect” in our brains -
by Tom Big Al Schreiter

The distributor complained:

“These leads are useless. I paid big money for these leads and when I call them, they all say they are not interested. Everyone!”

So I asked the distributor,

“When you talked to your relatives, what did they say?”

The distributor replied,

“All of my relatives said they weren’t interested.”

I continued,

“When you talked to your friends and co-workers, what did they say?”

The distributor replied,

“All of my friends and co-workers said they weren’t interested. That’s why I’m buying leads and looking for some hot prospects.”

Then I said,

“Let’s see. You talked to your relatives and they weren’t interested. You talked to your friends and they weren’t interested. You talked to your co-workers and they weren’t interested. You talked to leads and strangers and they weren’t interested. So what is the common denominator here?”

The distributor frowned and said,

“Looks like the common denominator here is me.”

Let’s review.

If our relatives, friends, co-workers and strangers all hate what we are saying, we don’t need new people to ruin. We need to change what we say.

So ask yourself,

“Exactly what do I say in the first few sentences?”

Write this down word-for-word.

I find that most distributors can’t write down word-for-word exactly what they say. Instead, they just babble whatever seems right at the time, whatever comes to mind.

How can we train and duplicate in our downline if we can’t write down, word-for-word, exactly what to say in the first few sentences?

Now, most distributors reading this will continue to stick their heads in the sand and avoid writing down these sentences. And this is where the giant disconnect occurs.

Because how often will we need these exact first sentences?

Every time!

It is not like this is going to sneak up on us. Every time we will have to start with some interesting first sentences.

So go ahead. Write down word-for-word the exact first sentences you want your downline to use when they talk to prospects.

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because what you don’t know will hurt you!


It’s bizarre. Distributors spend hundreds of dollars on products, services, advertising, travel, promoting . . . just to get prospects . . . and not a single dime on learning what to say when they get them.

Question to Big Al Schreiter.

Dear Big Al,

As a network marketer, what are the first steps someone should take to get their business going?

I am with a company for about 2 1/2 months now and I have not sponsored one prospect.

The problem is that I don’t really go a lot of places to prospect. I mostly go to work, then home and then church (and I don’t want to prospect at church). I don’t have many friends. And I can’t afford leads, so that out of the question.

So what is a person to do? Please help!

I wrote back -

Hi Joe,

You want a business that pays over $10,000 a month. I understand.

There are two choices.

1. Purchase a business that pays you over $10,000 a month.

2. Create and build a business that pays you over $10,000 a month.

If you choose #2, then you will have to learn how to find prospects, learn how to enroll them, learn how to train and motivate them, and learn how to market products or services.

I don’t think you can learn all of these skills by simply reading one book, or surfing a few pages on the Internet. It will take time, money and energy to learn and master these skills.

Yes, people do earn more than $10,000 a month, but most of them provide more than $10,000 a month in value to their networking companies. We have to provide value to receive that much money in return. We are not providing value by staying home and not talking to anyone.

It is not a matter of choosing a company, sitting back and collecting. Most companies pay well if we provide enough value to them.

So, the real question to ask is:

“When am I going to learn the skills necessary to provide more than $10,000 a month in value for a business that will pay me?”

*************

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because what you don’t know will hurt you!